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(a) Understanding how visitors use the site and which content is useful, via GA4 and Meta Pixel — legal basis: consent given through the cookie banner (Art. 6(1)(a) GDPR). (b) Attribution of affiliate referrals, if any are added, handled by third-party affiliate networks once you click through — legal basis: legitimate interest in operating an advertiser-supported site (Art. 6(1)(f) GDPR).
Google (Google Analytics — Ireland/USA), Meta Platforms (Ireland), and any affiliate networks we may use in future — each operates under GDPR or maintains appropriate data-transfer safeguards (Standard Contractual Clauses).
Analytics cookies (GA4, Meta Pixel): retained for up to 26 months from your last visit, or until you clear your browser's site data. Verified Pet Plans does not separately store your traffic data outside these third-party tools.
Under GDPR, you have the right to access, correct, delete, or restrict processing of your data, to data portability, to object to processing, and to withdraw consent at any time. Contact: verifiedpetplans@gmail.com. You can also lodge a complaint with your local data protection authority, or with the German authority for Brandenburg: lda.brandenburg.de.
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We may update this Privacy Policy from time to time. The current version is always available on this page. Version 1.0 · September 2026.
